Our Vision
By 2025 mankind follows a new pathway into the future that vastly improves mankind’s ability to act collectively and deliver on the global sustainable development goals. By 2040 mankind has learnt to eradicate poverty and lives well within the boundaries of Spaceship Earth. The public sector has put in place policies needed for a peaceful, secure, just and innovating global society and true-price-based markets reflect intergenerational justice. Investment resources are allocated fully on the basis of Equator -or similar- Principles and triple-bottom-line value creation. Private-sector profitability is based on true-welfare impact on society and inclusive stakeholder-value creation. As consumers, people’s behaviour is guided by green ethics and a collective commitment to fulfil our true-welfare potential.
Mission
The True Welfare Foundation promotes pathways to a true-welfare future;
We make true-welfare choices the logical affordable -and in the long run unavoidable- thing to do for all;
We help business and society leaders capitalise on the opportunities for true-welfare creation.
Ownership
The True Welfare Foundation functions as a social enterprise and will be registered in the Netherlands as a foundation with ANBI (public/community-good seeking organisation). This reflects our commitment to use entrepreneurial talent to increase true welfare and to provide our services on a commercial true-costs-price basis. Decisions on strategy and annual plan priorities, value creation and allocation are taken by the Board of Trustees, consisting of David Postma (Chairman), Roelof Jan Molemaker (Treasurer), Manel van der Sleen (secretariat), Wouter van Dieren and Max van der Sleen.
Value creation
To realise our true-welfare potential and maximise well-being, happiness and material welfare, we need to realign our individual, organisational and regulatory-level decisions with long-term people-planet-profit and intergenerational justice considerations. The Foundation and its partners create value through its consistent and transparent methodology for analysing the true-welfare potential of an organisation and the business case for adopting a triple-bottom-line strategy. We create value by coaching, learning together, and making results visible and shareable. We help decide on pathways into the future that will generate better social, ecological and economic -intergenerational- outcomes for society than continuation of current practices would be able to achieve.
Approach
We focus on top business and society leaders, who through their decisions determine the way private and public enterprises, financial institutions, governmental organisations and civil society & consumer organisations will develop in the coming decades. Our approach to value creation is to work with dedicated partners with whom we can make a real difference. We combine top-ranked European policy research, scenario development and social cost-benefit-analysis capabilities with: specialised strategic consultancy abilities; financial analysis; inclusive stakeholder transparency accounting practice; and dialogue-based learning techniques. We provide this unique and powerful combination of knowledge, competences, skills, proven culture-change concepts and creativity to help top executives and non-executive board members to guide organisations along the transition to robust triple-bottom-line value-creation strategies and inclusive stakeholder responsiveness.
People
The Foundation and its partners are energised by people who want to work on societal transformation and feel the urgency to move from planning to acting collectively and decisively to put Spaceship Earth and its crew of mankind on a true-welfare course by 2030. The True Welfare Foundation is an initiative of Max van der Sleen.